What We do:
Franchise Consulting That Works
FDM&S is one of the few full service franchise consulting agencies that offers marketing and sales support to clients in the U.S.
After 30+ years of experience, we’ve found that successful franchises have a sound business structure, brand awareness, and a team of individuals that work together in harmony. I’ve been blessed to be a part of many great franchise teams and enjoy being one ingredient in the franchise recipe for success.
10 ingredients for success as a Franchisor
10 ingredients for success as a Franchisee
Why you need a Franchise Consultant to review all documents prior to signing
Al’s Keys to Successful Franchising
What does it all boil down to? Consistency & relationships. The true meaning of franchising is “consistency”. To give you an example that I often refer to is McDonald’s entry into China. Through research, they found that potatoes in China had a different flavor and texture. In order to maintain their commitment to consistent products everywhere you find the golden arches, the company along with its US supplier purchased land in China to produce their own potato crop. The Grand Opening day in Beijing served more than forty thousand customers with one thousand employees. That is Quality Assurance.
potential profit
One key to successful franchising is for the Franchisor to generate meaningful profits from their franchise operations, including the initial Franchise Fee and on-going royalties or service fees. Other potential income streams include the sale of products, services or equipment, sales of US and international rights, leasing real estate and/or developing financing programs. Without profits, the Franchisor cannot sustain itself.
marketing advantages
As the company grows through successful franchising, when local, regional and national campaigns take effect, all locations benefit, including company-owned units.
more rapid expansion
Few companies have the strength necessary to penetrate a new market quickly. Through successful franchising, a company can develop new areas using the financial and managerial resources of its Franchisees, rather than investing its own money, time, personnel and energies.
economies of scale
The more locations a company has, the more buying power it commands. Using successful franchising to grow the firm also makes it easier to secure desirable sites.
The Art of Franchising - Duplication & Consistency
Franchising is a proven business model with a proven success rate, compared to a start-up, a franchise is less risky. Multiple systems have been developed, tested and utilized in multiple franchisor locations. These quality assurance requirements guarantee consistency in products and duplicating of programs.
“The documents are well-written, complete and generally consistent with current franchising practices. The franchisor has clearly engaged a competent franchising law firm and likely an experienced franchising consultant. These outside consultants may be very important to the ongoing success of the business...”